Yeo valley rap is an advertising campaign for the familyowned farming and dairy company, yeo valley organic by the yeo. Today tuesday 16th november, a group of farmers has travelled from somerset to london to campaign to make the yeo valley rap a challenger to the number one single slot. Nov 16, 2010 yeo valleys advert rap set to challenge x factor winner for the christmas number one. He added rap has always been used to tell stories and it tells things that are really good. Listen to the audio pronunciation of yeo valley rap on pronouncekiwi. How can we become more resilient and get to a better future. Yeo valley takes tractor to london to try to make rapping. Samit nayi examines the success of the yeo valley brand in appealing to a young target audience. Yeo valleys first ever tv ad went live during the the xfactors first live final with a two minute launch spot. However, global advertising agency bbh may have done the trick with the new yeo valley rap ad.
Yeo valley organic continues to take milk from around 100 omsco farmers in the south west to supplement the milk that they produce on site. Oct 24, 2010 conveniently pronounced yo valley, yeo s rap boasts many qualities, like how their approach is common sense, harmony in natures takes precedence. After rap, yeo valley wanted to do something similar. Affinity towards the brand increased as consumers perceived the brand to be a bit less posh and a bit more like me. Yeo valley organic ad has hiphop farmers that rap about. The sun is up the milk is chilled its gonna be a good one yo yo, farmer 1, yo im rolling in my massey on a. Yup, they blew their entire yearly ad spend on forming a boy band, the churned, commissioning a song about farming and playing it in the x factor ad break. Its first conventional yoghurt was made on a dairy farm in blagdon near bristol back in 1974.
It featured model farmers who were shown rapping inside the barns, out in the grass with cows, in tractors and eating yeo valley organic yoghurt. The company said that it continues to focus on growing and developing the yeo valley organic brand with continued investment in marketing and advertising in 2011. Yeo valley rap full xfactor launch version youtube. Mar 01, 2009 yeo valley on sustainable business mission. Yeo valley is a familyowned farm that started their business producing organic yogurt in 1993. We spoke to graham from yeo valley and he said theyve been amazed by the success of the yeo valley rap advert. Farmers from the reallife yeo valley farm made the journey to london to deliver the track in a massey ferguson tractor as seen in the ad, to a host of radio stations and then perform and sample their products in londons leicester square.
Shot on location in somerset, the yeo valley farmers cooked a rap video rapping. How do we remove the acute volatility and therefore risk of running a farm. Oct 11, 2011 last year yeo valley s rural rappers delighted viewers. The track was released for download via itunes due to public demand, after. I think the video is clever because it manages to do so much. Yeo valley was now seen to be the rising star of the dairy aisle, with brand momentum rising from 36% to 44%, along with increases in brand preference from 20% to 23% and brand recommendations from 27% to 29%. Last year yeo valley s rural rappers delighted viewers. The first organic yoghurt was produced twenty years later and today yeo valley organic has become the bestknown organic brand in britain. Stream tracks and playlists from yeo on your desktop or mobile device.
Thank you for helping build the largest language community on the internet. Oct 14, 2011 so, whilst i was in america i got invited to the launch of yeo valleys an excellent independent uk organic dairy new. Over the years theyve encouraged a lot of their competitors to produce organic foods. We understand that this is a natural brand because the organic herd and lush west country fields are star. Nov 14, 2010 the yeo valley rapping farmers advert has been released as a standalone track. Today we are the largest familyowned dairy business in the uk, with 1200 acres of farmland and 420 awardwinning british friesian cows. Yeo valley milkshake brings all the boys to the yard. The sun is up, the milk is chilled, its gonna be a good one, yo yo farmer 1 yo im rolling in my massey on a summers day.
Conveniently pronounced yo valley, yeo s rap boasts many qualities, like how their approach is common sense, harmony in natures takes precedence. Get all the lyrics to songs by yeo valley boyz and join the genius community of music scholars to learn the meaning behind the lyrics. Weve been farming in the beautiful somerset countryside since 1961 and supporting british family farms is at. Mar 31, 2014 everyother day i find myself eating my way through an entire tub of ben and jerries ice cream, for obvious reasons this is not healthy. Nov 16, 2010 today tuesday 16th november, a group of farmers has travelled from somerset to london to campaign to make the yeo valley rap a challenger to the number one single slot. Yeo valley rspo annual communications of progress 2016 consumer goods manufacturers form 2. Yeo valley group, best known for its range of yoghurts, made a. Shot on location in somerset, the yeo valley farmers cooked a rap video rapping not about their bling, girls and fast cars but instead their cows, tractors and wax jackets. Yeo valley brand repositioning hits the right note freshfield. The ad, by bbh, depicted the farm at yeo valley in the form of a music. We were surprised when the youtube comments started to come in to download our rap.
But for mead this is simply the logical way of running his business. Aired during x factor, the rap secured most viewed status on facebook and youtube and trended on twitter. Yeo valley rapper farmers advert gunning for christmas. The advert was produced by boi1da and the lyrics were written by mr george. The commercial features four rustic rappers bigging up the products of yeo pronounced yo valley, a west. The brief was to get across the healthy nutritional qualities of yeo valley products to a younger generation and this old timer thinks that they have done a great job. Rappers send dairy farm to the top of the charts as the new television advert for somerset organic yoghurt producer yeo valley goes viral and threatens to.
Economics at the movies the yeo valley rap tutor2u. Oct 11, 2010 yeo valley rap by bbh yeo valleys first ever tv ad went live during the the xfactors first live final with a two minute launch spot. It produces the yeo valley family farms range of yogurt and the roscombe dairy ice cream brand and owns two cafes in blagdon. The advert has been appearing recently during the commercial breaks for the x factor.
Outstanding contribution to british agriculture 2018. Yeo valleys advert rap set to challenge x factor winner for the christmas. What began as the yeo valley rap went on to be used in commercial breaks during the x factor finals and, after much positive feedback, became available to download digitally via itunes. Get yeo valley farmers to number 1 for christmas posts. Rappers send dairy farm to the top of the charts as the new television advert for somerset organic yoghurt producer yeo valley goes viral and threatens to take the christmas no 1 spot. On the b34 towards burrington, just after passing the left hand turning signposted charterhouse, take the next right, signposted blagdon two trees is the road name. Weve got the inside information about the yeo valley rap campaign. The song from the tv advert was made available as a download and reached number 71 in the uks single chart. In the uk, rachels, yeo valley and pearl du lait do not contain gelatin. Yeo valley farms a masterclass in business transformation.
The track was released for download via itunes due to public. Yeo valley s first ever tv ad went live during the the xfactors first live final with a two minute launch spot. The commercial features four rustic rappers bigging up the products of yeo pronounced yo valley, a. Today you may buy a whole range of organic dairy products from yeo valley. If you get really stuck, you can make your own yogurt quite easily. Yeo valley rap is an advertising campaign for the familyowned farming and dairy company. Were really proud of our cows, proud of the land that we. Nov 17, 2010 the track has appeared within the top 30 singles in the itunes download chart. Yeo valley rap is an advertising campaign for the familyowned farming and. The yeo valley rap put founder tim meads dairy on the map. Weve been around for generations, and everything we do ensures well still be here for generations to come. Yeo valley s advert rap set to challenge x factor winner for the christmas number one. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. This new rap produced on behalf of yeo valley foods in somerset is cool, fun and has gone viral.
Weve been farming in the beautiful yeo valley since 1961, when the mead family first bought the farm here in blagdon. But when it concerns an organic dairy brand like yeo valley its all the more difficult. They do lots of conservation, theyre organic, theyre grass fans youve got to bigup the yeo valley. We make natural yogurt, milk, butter, and lots more besides. Yeo valley rapper farmers advert gunning for christmas no. Visit itunes to download the full single of forever. Yeo valley boyz yeo valley rap lyrics letssingit lyrics. The very latest chart stats about yeo valley rap peak chart position, weeks on chart, weekbyweek chart run, catalogue number. See more of get yeo valley farmers to number 1 for christmas on facebook. Dec 11, 2014 yeo valley farms, a masterclass in business transformation. Yeo valley rap is an advertising campaign for the familyowned farming and dairy company, yeo valley organic by the yeo valley boyz, which features mr george and lisa roxanne. Pages in category songs based on jingles the following 14 pages are in this category, out of 14 total. The company clearly had a vision in mind and wanted to do it right, reigning in rap music video veteran julien lutz who has worked with everyone from jayz and kanye west to john mayer and usher to direct the piece to success. Yeo marketing limited, yeo valley hq, rhodyate, blagdon, bristol, bs40 7ye company registered in england and wales with registered number 10743193.
What better way is there to express your passion for something than with music, especially in the form of a rap. Iv tried to find better alternatives but to no avai. To continue reading this article you need to be registered with campaign. One thing i have found is a yogurt called yeo valley these yogurts are just as big as the ice cream tubs 500g. Listen to the audio pronunciation of yeo valley on pronouncekiwi. X factor winner against yeo valleys advert rap for christmas. Were yeo valley, an organic family farm down in somerset. The word comes from old english ea, via southwestern middle english ya, yo, or yeo. Yeo valley lakewood signposted yeo valley hq is on the left. But yeo valleys latest ad, featuring gorgeous actors and models. Rappers send dairy farm to the top of the charts the. Yeo marketing limited, yeo valley hq, rhodyate, blagdon, bristol, bs40 7ye. Yeo valley brand repositioning hits the right note.
Dmc download is the first digital music store designed exclusively for dj only downloads and redefines how djs acquire their promo music and back catalogue mixes. We tried to go for something a bit more populist, because rap. Yesterday, a group of farmers has travelled from somerset to london to campaign to make the yeo valley rap a challenger to the number one single slot in the uk. The track has appeared within the top 30 singles in the itunes download chart. Yeo valleys attempt to match the success of its rural rappers advert. Since the debut of the yeo valley rapping farmers advert during the x factor, the rap has become a sensation. All content is posted anonymously by employees working at yeo valley. Facebook is showing information to help you better understand the purpose of a page. At the bottom of the straight road, bear right and follow through the s bend.
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